Tag : Growth Marketing

• attribution modelling
• brand vs performance
• brandformance
• branding
• CMO
• digital marketing
• doom loop
• growth loop
• Growth Marketing
• measurement
• paid media
• performance marketing

SAVD by Brandformance

Last week, we shared the SAVD view on the New Age of Growth Marketing, and teased a series of posts revolving around: media cost, customers and customer value. Within that…

dipak@savd.ai

1 week ago

• Growth Marketing
• marketing program

SAVD by ‘A New Age of Growth Marketing’

Part of the “SAVD by the Series” By Dipak Kamdar, Partner & CRO at SAVD The goal of growth marketing has not changed. The path is always moving, but the…

dipak@savd.ai

2 weeks ago

• Growth Marketing

Growth, Data & My Customers

By Matt Russell, Executive in Residence at Savd Last week, I spoke to student entrepreneurs at the University of Michigan’s Ross School of Business about the physics of growth marketing…

matt@savd.ai

2 months ago

• Google
• Growth Marketing
• Lead Aggregator

The Great Decoupling

What Google's 2026 Announcement Signals for Lead Generation I've been reflecting on Google's February 11th announcement. Not on the feature set, but on the direction. What stands out is not…

dipak@savd.ai

3 months ago