Tag : Google
The Great Decoupling
What Google's 2026 Announcement Signals for Lead Generation I've been reflecting on Google's February 11th announcement. Not on the feature set, but on the direction. What stands out is not…
Leaving Google to fix the $200 Billion coordination problem
After eight years at Google, advising clients who collectively managed over $2B in ad spend, I’ve decided to walk away. I didn't leave because the tech is failing—Google’s AI-powered bidding…
