Google's Smart Bidding August 2026 change made the target the number the system aims for on budget-limited campaigns, and early retail data shows those…
Customer evaluation scores customers by predicted value, not aggregate cost. See the four business-model archetypes behind pLTV and value-based bidding.
Routing intelligence is the decision layer that coordinates acquisition, onboarding, sales, and lifecycle against one financial outcome. How to build it.
The three pillars of growth marketing are cost, customers, and customer value. Why every AI-era optimization decision still traces back to these three.
Matt Russell on the physics of growth marketing: why customer value is skewed, why data isn't insight, and how to find your growth equation's…
The Great Decoupling separates search volume from distributable clicks. What Google's 2026 commerce shift means for lead generation economics and valuations.