BLOG
A/B Testing is Dead: Why Your Business Needs to Embrace the Multi-Armed Bandit Now
In the relentless pursuit of online optimization, businesses have long relied on A/B testing as the undisputed king of conversion rate optimization. For decades, the ritual was clear: split your audience, pit two versions against each other, patiently wait for statistical significance, and declare a winner. But what if I told you this time-honored tradition…
Recent Blogs
View allLeaving Google to fix the $200 Billion measurement problem
After eight years at Google, advising clients who collectively managed over $2B in ad spend,.
