Category : Measurement

What Google’s 2026 Announcement Signals for Lead Generation I’ve been reflecting on Google’s February 11th announcement. Not on the feature […]

After eight years at Google, advising clients who collectively managed over $2B in ad spend, I’ve decided to walk away. […]

A/B Testing is Dead: Why Your Business Needs to Embrace the Multi-Armed Bandit Now In the relentless pursuit of online […]