Recent Blogs
Leaving Google to fix the $200 Billion coordination problem
After eight years at Google, advising clients who collectively managed over $2B in ad spend, I’ve decided to walk away. I didn't leave because the tech is failing—Google’s AI-powered bidding…
A/B Testing is Dead: Why Your Business Needs to Embrace the Multi-Armed Bandit Now
A/B Testing is Dead: Why Your Business Needs to Embrace the Multi-Armed Bandit Now In the relentless pursuit of online optimization, businesses have long relied on A/B testing as the…
